BrickHub was founded by an industry professional with many years of experience at J&T Express as a Product Manager, working closely with local Singapore and overseas sellers and understanding their operational challenges firsthand.

Through this experience, it became clear that many merchants face high manpower costs, expensive warehouse rentals, and difficulties in fulfilling orders on time, especially during courier collection windows. In some cases, a team of four staff can spend an entire day processing just 100 orders. On top of that, many merchants struggle with order accuracy, as staff often rely on manual memory to locate items, increasing the risk of packing errors.

Fulfilment proof is another major challenge. Merchants are required to take photos and track numbers manually using phones and timestamps, yet platforms may still reject submissions or issue penalty points due to insufficient or unverified proof, as images can be easily edited.

When speaking with traditional 3PL providers in Singapore, merchants often encounter similar frustrations: pricing is only shared after meetings, support responses can be slow, and accountability is unclear when issues arise — including difficulties obtaining CCTV footage or timely assistance when problems occur.

BrickHub was built to be the opposite of this experience. Pricing is transparent and available upfront. CCTV covers every fulfilment step. WhatsApp messages are answered by real people in real time. These are not marketing claims — they are operational standards that every BrickHub client experiences from day one.